Importance of Social Networking Sites

Social networking sites have long been part of people’s daily lives. To get an idea of ​​the extent of reach: Facebook announced last Tuesday, June 27, 2017, the mark of 2 billion active users.

The importance of social networks is undeniable: they are increasingly present in the lives of people of different ages, genders, classes and nationalities. Twitter, Instagram, WhatsApp, LinkedIn and Facebook itself has the largest share of users. Even so, every day new social networks come up with a new potential for success.

Social Networks

Popular wisdom states that social networks (and the internet, as a whole) draw people who are far away and alienate those who are close. According to researchers from the University College US, it is not so. The study shows that the use of networks has significant differences according to local culture.

Critics also question the importance of social networks in the lives of children and adolescents. They claim that they are very disturbing because they cause great distractions in the students. But networks have also become a key part of education. The sharing of quality content has become a primordial element for companies and opinion makers.

– “And there is the concern of writing correctly, not to become the subject of jokes. So they use spell checkers or turn to Google to see if a word is right, “says anthropologist Julian Spyer, a doctoral student at University College London.

The excess stimuli generated by networks exist and cannot be ignored. But if used with attention, they are great tools for different purposes, such as making a date with friends, formal or informal conversations with people around the world, networking, getting a job and, as said before, for a lot of learning.

Importance of Social Networking for Business

The importance of social networking for businesses is also increasingly evident. With so many people willing to spend some of their time visiting the most interesting profiles, companies gain new business opportunities.

Conquering and engaging people to interact with a brand may not be easy, but it does increase the range of possibilities for organizations. Clients already provide their information on the network registrations. Using this data, companies can better understand their audience, lower marketing expenses, and generate spontaneous media (that is, other people can share interesting content from brands without receiving anything for it).

As the price to keep a profile or even advertise on the networks is low, small businesses gain space and local businesses gain more importance.

The world of social networking is broad and increasingly complex. Texts, articles, and courses discuss ways to use networks in different ways.

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